The Pompous Alpaca was designed as part of a design sprint. Some limitations of the sprint included not using an actual Alpaca in the icon and a color palette limited to only two colors. It also included designing a logo and just a few other visual assets.
This brand embodies an attitude of confidence and sophistication, with a touch of playfulness. The design incorporates clean lines, intricate patterns, and carefully chosen imagery to create a visually striking, yet simplistic brand.
Pompous Alpaca
Instructor: Caleb Heisey
Branding
Illustration
After designing the brand identity, I could easily see the merchandise and packaging fall into place. So I included some patterns in the brand to give it variety and final touch. Even though the company sells mostly non-branded merchandise, just a few sweatshirts and bags with the official logo can set it apart from the rest.
