Splurt
Instructor: Nathan Young & Marissa Raybuck
Experimental
Typography
Branding
Packaging
Advertising
A brand developed from handmade ketchup letterforms. Making the use of condiments fun. Create with our specially branded condiments for your visually appealing meal. Bring form into function ONTO food!
Won an honorary mention in the AIGA Locally Sourced Issue #03
I created this group of letterforms from ketchup and decided to turn it into a brand. Why not hit the nail in the head and make a condiment brand focusing on ketchup, mustard, and every other condiment?
What excited me the most was creating the packaging onto an everyday, restaurant-style bottle so that others can create their heart’s desire with the condiments they purchase.
Made a poster by hand while I was taking a serigraphy course. It was really cool to experience the tactical quality of designing and physically making a poster and using a paper bag to stimulate another form of packaging. Something about the imperfections of the actual printing process brought a whole new life to my project.
Overall, I think this brand that I created was a perfect close to form making, which made us think outside of the box and just make things without hesitation. I had a lot of fun and would love to expand on this further in the future and use the techniques I learned again for other projects!
