Hullabaloo
Instructor: Jackie Jenson
Branding
Advertising
Illustration
Typography
I designed an e-commerce brand that had a strong focus on advertisements and product design. We started by researching various companies to understand how they designed their websites and advertisements on different platforms. During the process, we created at least 8 products for our brand, but I ended up designing more because I found it enjoyable and ideas came to me easily. To bring our brand together, we built a site to showcase all our products and create advertisements to attract more customers to our company.
My e-commerce brand, Hullabaloo, specializes in creating unique, personality-driven doormats. We focus on reaching the younger audience through the branding itself and the products. To reach its target audience, we sell directly to consumers and rely on advertisements through all digital platforms.
I chose the name "Hullabaloo" to represent commotion and start conversations about the doormats, creating automatic advertisements through the product design itself. The brand focuses on illustration and hand-done typography to create a visually striking and playful identity.
The brand is focused on the use of colorful squiggles and shapes throughout the identity to reinforce the playful, lighthearted spirit of Hullabaloo. The squiggles are continued as a decorative element and are incorporated into the product advertisements and site.
About the Brand
Hullabaloo is an e-commerce brand identity that puts others aside with its unique products and personality. Creating doormats for you as an individual, each one having quirky slogans that appeal to a younger audience. Our doormats create friendships throughout the comedic, inspirational, or relatable value of each of the designs. Whether starting college, moving into a new apartment to be closer to a job, or buying a home for your family, you can step onto new friendships with Hullabaloo!
From here, I was illustrating my doormats, and I went with everyday sayings and quotes that I thought fit the feeling of what someone might see on a doormat. I highlighted illustrative, hand-done typography in the doormats because using bland and drab fonts didn’t fit the brand’s identity. In each one, I tried using a new style, whether the style of lettering, the layout, or the amount of legibility.
I ended up making around 20 since I was having so much fun with this portion of the project. I made them appeal to the younger audience, putting relatable quotes on each. Before you walk into someones space, you can always get a sense of who they are or appreciate the person you already know based on decor. Depending on how you’re feeling, you can browse the site based on your emotion to find your perfect doormat for your home!
From this project, I have expanded my branding knowledge and focused on the digital marketing element of graphic design we tend to look past. Also, I have learned industry standards and professional production that is required of designers who work in the large fashion merchandising industry and beyond. I have taken away from this class both the knowledge of building a strong brand identity and crucially the understanding of what is expected in the world of e-commerce to help propel businesses forward in the digital age of shopping. I have become a strong conceptual thinker, problem solver, and technical designer. All thanks to my silly idea, Hullabaloo developed my mind for the real world of graphic design after school.